ISSUE 1

CONTENTS


ARTICLES

  1. Attitudes to the use of English in Swiss German advertising language.
    (Felicity Rash, University of London)

  2. Das Frauenbild in der Werbung und Werbesprache: Attribuierungen zur potentiellen Konsumentin.
    (Anke Hübner, University of Nottingham)

  3. Rauhe Männer - Zarte Frauen. Linguistic and Stylistic Aspects of Gender Stereotyping in German Advertising Texts 1949-1959.
    (Felicity Rash, University of London)

REVIEWS

  1. Beedham, Christopher: German Linguistics. An Introduction.
    (Carol Chapman, University of Newcastle)


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