ISSUE 1

CONTENTS

ARTICLES

1. Attitudes to the use of English in Swiss German advertising language.
   (Felicity Rash, University of London)

2. Das Frauenbild in der Werbung und Werbesprache: Attribuierungen zur potentiellen Konsumentin.
   (Anke Hübner, University of Nottingham)

3. Rauhe Männer - Zarte Frauen. Linguistic and Stylistic Aspects of Gender Stereotyping in German Advertising Texts 1949-1959.
   (Felicity Rash, University of London)

REVIEWS

1. Beedham, Christopher: German Linguistics. An Introduction.
   (Carol Chapman, University of Newcastle)

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